Books:
The following books provide excellent insights into the business environment and consumer markets in China.

Billions: Selling to the New Chinese Consumer by Tom Doctoroff. Published in 2005 by Palgrave MacMillian, New York.

China Business by Christine A. Genzberger et al. Published in 1995 by World Trade Press, San Rafael, California.

China Now: Doing Business in the World's Most Dynamic Market by N. Mark Lam and John L. Graham. Published in 2007 by McGraw Hill, New York.

China: The Consumer Revolution by Conghua Li, Deloitte & Touche Consulting Group. Published in 1998 by John Wiley & Sons (Asia) Pte Ltd

Harvard Business Review on Doing Business in China part of their Ideas with Impact Series. Published in 2005 by Harvard Business School Press.

Hong Kong Business by Christine A. Genzberger et al. Published in 1994 by World Trade Press, San Rafael, California.

The Asian Mind Game: Unlocking the Hidden Agenda of the Asian Business Culture - A Westerner's Survival Manual by Chin-Ning Chu. Published in 1991 by Rawson Associates Scribner, New York.

These books provide good overviews of Chinese business customs and etiquette:

Getting Along with the Chinese for Fun and Profit by Fred Schneiter. Published in 1998 by Asia 2000 Ltd., Hong Kong.

Passport China: Your Pocket Guide to Chinese Business, Customs and Etiquette by Jenny Li. Published in 1996 by World Trade Press, San Rafael, California